The Candidate: Mitt Romney

The Play: Ann Romney, his wife, opens a Twitter account

The Strategy: When a Democratic consultant’s dig at Ann Romney overtook the political conversation this week, it wasn’t just the latest skirmish between the parties. It was also the general election’s first big Twitter war, marking the arrival of the messaging system as an electioneering tool.

The controversy was set off by a comment on cable TV, but much of the rest of the daylong contretemps played out on Twitter—and at Twitter speed, underscoring how technology is making the news cycle faster with each election.

The …

The Candidate: Mitt Romney

The Play: Ann Romney, his wife, opens a Twitter account

The Strategy: When a Democratic consultant’s dig at Ann Romney overtook the political conversation this week, it wasn’t just the latest skirmish between the parties. It was also the general election’s first big Twitter war, marking the arrival of the messaging system as an electioneering tool.

The controversy was set off by a comment on cable TV, but much of the rest of the daylong contretemps played out on Twitter—and at Twitter speed, underscoring how technology is making the news cycle faster with each election.

The …

Source : Dig Against Ann Romney Ignites Twitter – Wall Street Journal

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